At a time when sales of tablets are outweighing sales of dedicated eReaders, Kobo forges a new path
Digital Book World reports on the promising alliance with Indie bookstores
In fact, it only took a month.
According to the ABA, Kobo has helped indies sell more ebooks in its first month working with them late last year than Google did in more than two years in a similar partnership.
At this point, Kobo says that 460 stores have signed up for the program and that it plans to have 1,000 signed up by the end of the year. That’s much more than Google ever had and it’s a vote of confidence in the industry for the strategy: sell the e-reader, sell the ebooks.
Sales are still comparatively small, however. Will they burgeon, in the face of the booming tablet market? Only time will tell.