Search This Blog

Tuesday, March 29, 2011

Six reasons Borders is going bust -- or is it seven?

Former Borders merchandizing strategist and analytics director Mark Evans has outlined six reasons Borders has failed

# Over-investment in music

# Failure to adjust to the e-book revolution

# Situation, situation, situation -- the wrong real estate choices

# Too wide a range of titles

# Inefficient infrastructure

# Failure to establish a distinctive brand.

Now he can add a seventh.

Jason Boog of GalleyCat reports that bankrupt Borders plans to pay $8 Million Plus in bonuses to 17 executives, most of whom have been with the company less than 18 months, and many less than a year.

1 comment:

Ricky said...

These people actually think they are worth the ridiculous bonuses they receive. I was sorry to see Borders go.